GetYourCar GmbH

The car rental broker GetYourCar reaps criticism and recognition with a controversial Twitter campaign on the subject of swine/pork prices at the same time the spread of swine flu and the comprehensive coverage of this topic in the Boulevard magazine and daily news pulls on the plan the marketing strategists who want to beat out top topic profit now. So, all reputable mail-order pharmacies with advertisements are represented for example with Google search queries for the keyword “Swine flu”. Read more here: Andrew Duncan Producer. But also “outside” companies tackle this topic. So, the car rental agency GetYourCar has launched yesterday a viral Twitter campaign on the topic of “Pig prices”. The campaign uses pork prices the pun of swine flu vs. (in the sense of GetYourCar that refers to special car hire deals). Here an example of a such marketing the car rental company saying: “pig prices spread out, now even in Spain! Car rental from 13 at #schweinepreise “(Twitter/getyourcar April 30, 2009 09:20 clock) now differ on this” Art advertising the spirits, so is controversial since yesterday evening on car talk about this campaign, the opinions range from “tasteless …, red card for advertising people from GetYourCar” up “me is just a ‘tasteless’ advertising rather than hysterical fear-mongering in various gossip sheets”. On my request to the online team of at GetYourCar GmbH I received the following statement: “we are of course in no way insulting the person concerned, our campaign against rather ironic way the duplicity of the media which incite panic and then later calling for prudence in the editorial section. We call all Internet users, with us this topic to discuss on the loved ones on twitter.com or on our blog, we strive always to fairness and pleased in this respect on feedback and lively discussions”