In business, creativity is defined as the ability to solve problems posed by the problem. And the entrepreneur acts as a creator, and the business itself – a tool implementing the idea. Since the birth of the person is already incorporated creativity. However, during development and adulthood is a significant loss of creativity. Subordination of social norms and rules contribute to blocking the development of creative activity, as influenced by them appear invisible fencing standards and morals. Retaliation is to break stereotypes barriers rise of the creative potential of obstructive barriers.

Wrong gripe creativity that is the destiny of the elect, is confusing and inhibits inner strength. Do not be afraid and be not like the other, but should present their original ideas and continually improve them. Give free rein to their thoughts and fantasies, dreams and desires. Because of their limited human capabilities can be figured out no one invisible limits. As a result, the difficulty of building the value chain. The impetus and a breakthrough could provide a trifle. Some kind of phrase or image, and perhaps action, almost every incoming information a continuation of the chain. Well-known "brainstorming" allows to go beyond the individual capabilities, contributes to a breakthrough and a further search for successful solutions.

Creative entrepreneur Modern entrepreneur is not easy to be a creative person, he should have an idea for further business development. In different situations may dominate the calculation and intuition, logic or imagination. Competence of the entrepreneur determines the breadth of creative thinking.