Africa Internet & B2C E-Commerce report 2012 of the new Africa Internet & B2C E-Commerce report 2012 “Hamburg secondary market research firm yStats.com illuminates in detail the Internet and B2C E-commerce developments on the African continent. This is a preparation of information on Internet and B2C E-Commerce to the whole continent and 15 countries of the African continent. The African country with the most Internet users in Nigeria December 2011 with over 40 million users, was followed by Egypt and Morocco. Meanwhile, Morocco was the country with the highest Internet penetration rate with almost 50%. South Africa presented the country platforms, however, with the most successful B2C E-commerce. 2011 still existed various factors throughout the continent, which hampered online trade, such as the low Internet penetration rate and focusing on cash and personal relationships.
Recently however mobile payment methods gain popularity, so the growth in online trading already 2012 increasingly easier will. Rising sales in B2C E-commerce in key African markets in South Africa increased the proportion of online shoppers on the Internet users between 2009 and 2011 to several percentage points. While a clear majority 2011 was lower prices as the decisive factor for an online purchase. Kenya was in 2011 due to cheaper mobile tariffs and increasing bandwidth, one of the fastest growing Internet markets in Africa. The number of Internet users and their share in the total population rose between 2010 and 2011 continuously in the low double-digit percentage range. As the number of Internet connections and revenues increased in Morocco in B2C E-commerce between 2010 and 2011 to nearly three quarters.
Here also the number of credit cards rose due to improved access to the Internet and a growing number of online shops. It is also expected that in Nigeria 2013 at least a third of the population will have direct Internet access. Large online retailer such as Amazon, eBay, and the South African Kalahari etailers sell while their products, however, there are restrictions regarding shipping and payment options.