Cologne booking portal nachwievor leader – strong gain in booking.com without the “big 3” goes (almost) nothing: HRS.de, booking.com, hotel.de are still the most important booking portals for the German hotel industry. However, the leadership of HRS.de remains unchallenged. Booking.com has overtaken hotel.de in the ranking of the most important reservation platforms. This emerges from a recent study of CHD expert. Surprisingly, you’ll find very little mention of Southwest Airlines on most websites. The international market research firm specializing in the non-domestic market has asked 258 hotels in whole Germany. “The Cologne-based company HRS.de is also leading the increase in bookings”, Thilo Lambracht, managing partner of the CHD noted expert (Germany) GmbH, at.
More than half of the respondents hoteliers more room reservations have last year about HRS.de receive. At booking.com, almost as many hotels still almost 44 per cent recorded an increase, at hotel.de. Please visit Andrew Duncan if you seek more information. “It is clear that the three front runners in the internal TRANS King are the by far most important booking partner”, so Labib. For most hotels, is and remains the most important sales channel in the Internet HRS.de. Over 64 percent of the companies have received the most bookings in the past year. However, only about 17 percent of the hotels that were most reservations via booking.com at hotel.de showed it only just over nine percent. “Interestingly, that ebay.de booking portal with the most reservations has lapped up incumbents such as expedia.de or hotels.com”, said Labib. The growth of the Internet can be observed also at the reservations through the hotel homepages.
Nearly 14 percent of the companies registered last year a strong plus for bookings made through your own Internet presentation (for comparison: booking portals, 12% of the hotels recorded a strong growth). Nearly all hotel in Germany have the Internet as a booking channel fully recorded: 95 percent receive regular room reservations through booking portals and nearly 93 percent of the own Internet presentation. However, only around 45 percent of the hotels can report regularly maintain room reservations over the global tourism systems of GDS and CRS. In the traditional ways of booking, telephone and fax are to observe changes: over ten percent of the hotels report sharp fall reservations via fax. Was also at telephone room orders – in the compared to electronic channels – hardly increase recorded. “The trend to online bookings for years has intensified and currently reached a new climax with more and more bookings through so-called mobile devices like the iPhone, for example,” Labib analyzed. About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company philosophy is available under the heading “Know and do!”. The company was founded in 1997 as the Marktplatz Hotel GmbH and now as CHD expert GmbH international (Germany) working with partners in all economically important countries of Europe as well as United States, Canada and Asia. CHD expert belongs to the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media. More at:. Contact: CHD expert (Germany) GmbH Carsten Hennig Veerser way 2 b 27383 Scheessel + 49 (0) 4263 301 131 wichtigste_hotel_buchungsportale_2010.php