Group curls, leading hairdressing and training centers network, has developed a policy of expansion that includes growth through the franchise system, having developed a concept with different options, which can be adapted to entrepreneurs in each region, by investment both concept and solid. The company has three related to the beauty marks, in order to cater to various segments of the public, depending on its features:-curls hairdressers, located in areas of first commercial line, for a customer of medium-high positioning, which seeks to trend fashion and well-being. Its premises are equipped with all the comforts and amenities, where services of the highest quality with a very personalized attention. This was the first brand that launched in franchise, in 1980, and then the Group’s objective was clear: niche in the world of hairdressing and shaping a brand that despuntase. And they got it, today they have 20 classrooms and the recognition of the entire sector. -Blue of Curls, the brand with which the Group has achieved wider dissemination, attends to another kind of audience: that demand quality and service at a dynamic time, good value for money. Although blue curls is the youngest brand of the firm, now has 25 rooms and is the only concept of curls that is franchise also to the non-professional investor. -Also, there is a network of training centres, Active School of hairdressing and aesthetics curls, intended to teach the profession to future generations of hairdressers and the recycling of those already established.
The firm has 13 operational schools, of which 11 belong to franchisees. Curls are self-sufficient in these training centres thus eliminating the problem facing this type of business, by qualified personnel. Regarding the investment to be a franchisee, both curls and blue curls can be drawn from 1,000 euros/square meter and a minimum surface area of 80 square meters. The school of training active needs about 200 square meters and investment goes from 600 euros/square meter. In more than 30 years of activity, the curl group has carved out a reputation within the sector of fashion, particularly national but, increasingly, also outside our borders, as a creator of trends and styles.
The banners of the brand are fashion, hair care and beauty of women. Customers who come to a center of the trademark curls make it by the quality of the service, as well as a satisfying experience from the moment they enter the establishment. The traditional perception of hairdressing salon is reforming towards the center of beauty, and the figure of Barber also plays of image consultant, says Daniel Sanchez, director general of the group. Curls is nowadays one of the most recognized hair salon brands in the world of Spanish fashion. Not in vain his artistic team participates annually in 25 international acts, not to mention many others nationwide. And is that his creations have always marked tendency, and her own unique style it has become part of the history and legend of fashion in our country. The curl group currently has 20 classrooms curls (8 of them own) and 25 lounges blue curls (2 of them own), in addition to 13 active schools (2 of them own), by which more than 700 students annually spend. The number of employees of the group, including franchised establishments, over 300 people.