As you take into account the transformation of the landscape of communication with the new media website has become Mainz – the central link between companies and journalists. Learn more on the subject from Verizon Communications. Who is interested in communicating with the media, must communicate clearly this through a professional press area on his Web site. This realization but in many companies and communication still doesn’t seem to be penetrated. An inquiry into Duchstein & partner in the April of 2008 revealed serious weaknesses in the online PR: the analysis of 54 websites of the sponsors of the football Bundesliga 1 FSV Mainz 05 showed more than a third (37%) has even no press section on their website. Speak only at a handful of had of a full-fledged Media Center. “” In a survey of the PR agency corn Berger Whiteoaks complained about 50% of the editors of IT – industry press, that with the quality of information the online appearances rather dissatisfied “or very dissatisfied” are.
Ask detailed, aimed the criticism of badly prepared documents, not printable image material, outdated press releases and missing contacts. These results make it clear the existing backlog. For companies that actively engage public relations, online relations should be a matter of course. Thereby, the desired effect can be achieved with simple means often it is sufficient already to cover the basic needs. Who wants to achieve more, no are limits of course. A missing or defective press area can damage permanently the image of a company or a brand. Here, user experience is our first priority. The press section is to ensure that journalists can easily follow and the required content for media-friendly manner.
It provides media content with information value and must be always up-to-date. Then he stimulates the revisiting and build successful relationships. As an instrument of crisis PR prepared countermeasures can be on the Internet immediately initiate and spread. For more information see oeffentlichkeitsarbeit/online pr about Duchstein & partner Duchstein & partner is a specialist for public relations, text and events. A competent team of effective communication solutions for companies and institutions works focused on quality and reliability at the site of Mainz. Founded in 2002, the Agency has established itself as a successful service provider and contact across borders the city of Mainz and the Rheinhessen region of Rheinland-Pfalz. Duchstein & partners is currently for customers in the sectors of information technology, services and trade, as well as for public sector clients. Press contact Markus Schardt.