Month: December 2015

The Logo

If the letter has a comparatively smaller complex shape (eg, 'K'), and increased – a simple ('O', 'J'), we obtain the cutting-eye imbalance similar to that described above in this chapter, the effect of 'big' and 'little' logos, when reduced letter becomes ill readable, and enlarged it seems too rough. 5. Abbreviation: Everything described seems too primitive, then we go from logos such as 'text' and 'sign' to combined. And the first step in this direction will help us make Way to the first letter or, in other words, the method abbreviations. Is this method is that as a sign that accompanies the text, appears play of the first letter of the organization or played with the first letter, if words in the title of a few. Surprisingly, this method is considered a leader in the number of marks they made. Beat the same first letters as possible to the above methods and others, only you One well-known. In this case we can ignore the restriction on the readability of the letters and to distort its most incredible way.

6. Associated sign As you probably already know without me, a sign that accompanies the text, may be arbitrary. The sign can be hung on the text or be part of it. He can dominate the composition, and may be less than the smallest letter of the text. The main thing only to have it in their appearance did not alienate the consumer, and vice versa possessed to themselves. In other words, the logo should trigger positive associations and / or cause negative. Associations posyaschena whole chapter, so there is talk about associations, we will not. 7. This has not been A Now came the turn of the way by which you created the logo will be unattainable role model. The customer for this logo immediately otstegnet you a very tidy sum of money favorite, and after the first the client will attract a second, third And the name of this method is simple – your boundless imagination.

Problems

That being so, who wants to learn to swim – the water is wet, to give it justice. Yes, this is the situation on the market. But excuse me, but why then seller? Yes, it’s all true and that is what is happening in the market. This is something with which the seller has to work. If all of these problems were not, then why do sellers would be needed? They just order and the need to address these problems or search for a solution, if there are none.

Money in a company only on the decisions and actions, and not from stories about the complexities and the fact that it is impossible. And this understanding is a prerequisite for earning income and paying a decent wage. There is nothing else. It was then, and appears on the scene and, very often in the foreground, is the manager’s role, which is to give sellers of their work and insist that it is their job. Often it is difficult to make total. Some sellers, and not always stupid or bad, they will pick up “on a break, checking, as the leader responds to their offer to accept the fact that” it is not our job – to solve the problems of prices, competitors, and more. This the company’s problems. We are absolutely nothing to do with it.

” They look at the manager and wait, as he responds. And if the leader will falter at this point and will begin “as if reluctantly so” do not agree – “Well of course it is, but still work to do, you really like something, you really anywhere on the sly, someone suddenly so buy. ” Something like that.