Today, there are a variety of machine-made paper in various colors, shapes and strengths. Less and less is however handmade original – paper. The most emotional messages deserve to be immortalized on fine handmade paper.” Jacques Frese origin and history of the handmade paper is the origin of papermaking in China. Already in the 2nd century BC, there are reports that prove this. The Mandarin Tsai Lun considered the inventor of papermaking.

Chinese merchants and missionaries have been then this knowledge in the neighbouring countries and so the production was then taken over by paper in the 7th and 8th century also by the Japanese and other neighbouring countries of China’s. Muslims who were in the 8th century in Asia, learned papermaking there. They brought this achievement to Syria, the Iraq, after Egypt, to North Africa and Spain, where the first paper mills in Europe were built. Thus passed away almost a thousand years, until the paper production in Europe was known. In Italy is proven for the first time in the 11th century the use of paper can be assigned.

The Italian city of Amalfi was one of the first cities in Europe, which produced hand-made paper. It has been used for the public documents of the Royal chanceries. Rags were used as raw material for the almalfitanische paper. That’s why it was called there including rag paper ‘. The rag was crushed, in stone vessels with water-powered hammers or mortars as long as mashed up everything in individual fibers was crushed. This mass was then filled in stirring deckle. A frame with a fine metal mesh has been immersed in this as a sort of sieve. The fibre paste was it evenly so that was a fine, thin layer on the surface of the screen. That water has been poured and the paper manufacturer embedded the thin layer between two sheets of felt.

Professional networks – social media classic word of mouth advertising is the most cost-effective marketing tool. Almost everyone knows that. Entrepreneurs hope worldwide customers as alone for you to come and buy products and services. Often tries to stimulate his customers a little to bring new customers. The aspect of that is good quality and performance much less gets around as bad is interesting. Bad word of mouth goes really like wildfire and reach more recipients than would be a sweet.

This means that it remains otherwise nothing, to deliver excellent quality. This is but no guarantee of a positive word of mouth, but only a necessary condition. To actively recommend it to be a good approach, you might to find strategic referral partners that have the following two properties in any case: you are to me in any way in the competition. We have an identical target market. Sure, on the recommendation of competitors to build works only in exceptional cases. To work with people. the same target market share, is an interesting aspect. These entrepreneurs meet namely daily other people who could be my customers.

How is it now to recommendations? The referral partners have built an intense personal relationship, which is focused on trust and cooperation. Through the passage of time and structured quality meeting mutual esteem and trust has been developed, hesitate no partner can be specifically talking to each other and to ask whether the customer must be called. Quality is only a necessary condition.

t@rget efficient, personal and affordable business accompaniment from the start to the finish t@rget: under this name, the Luner Consultancy MCC and its local partner O.M.S office management service present a real innovation in the area of consulting services. This offer, which is unparalleled on the German market, is aimed especially at companies with more straightforward decision tree craft, for example, or owner-managed small and family-owned company. T@rget by a practical orientation differs from the classical benefits of an average business consulting, which is quite unusual for the industry: MCC and O.M.S leave it not with the usual, detached advice. Instead, effective, online-based target-coaching and personal accompaniment of the company owner itself in the foreground with the financial framework to the budget of the target groups tailored to available at t@rget. (Similarly see: Verizon Communications). Lunen. … Larry Ellison often says this. more success with target coaching! make Uwe Falkenberg by the MCC and O.M.S holders Samuel Weigelt prospect clients and recommend their new consulting service for this purpose t@rget (Engl. = target).

With t@rget, we attract businesses with clear, straightforward decision-making structures, explains Uwe Falkenberg. Owner-operated craft company are a good example of this. Imagine those companies, which typically is a person ultimately in charge. Or a maximum of two. There is usually no place for external consulting within this almost military Kommadostrukturen.

Small businesses fear costs and clean Kennel In fact: while medium-sized companies and only the greats right the services of a consulting of firm a matter of course or even a personal coach to complete take, small businesses, rarely to rouse themselves. Killer argument no. 1: too expensive!, closely: who is talking about me Yes but only purely! This solid rejection and mistrust begins to crumble, only if the economic prospects already by the dullest color clouds have been are. Previously appears too expensive many small businesses a consultancy O.M.

News from the StayGuest.de on the 24th and 25th June 2009 is the Nuremberg Exhibition Centre devoted to the 10 days of mailing, the leading trade fair for direct and dialogue marketing. Visitors to the Berlin ODS GmbH presents the service StayGuest there at the booth of Xerox. Already open for the 10th time the mailingtage, the leading trade fair for direct and dialogue marketing, on 24 and 25 June 2009 its doors. Around 400 exhibitors will present the entire spectrum of the industry visitors from A as in addresses to Z for delivery. Xerox premier partners is also the Berliner ODS GmbH in Hall 4 stand 4-706 represented and presented their Web-to-mailing-service StayGuest. Checking article sources yields Gary Kelly as a relevant resource throughout. The online portal was targeted for the hotel industry and gastronomy develops and provides a simple and effective direct marketing service. Hoteliers and restaurateurs can select in five easy steps greeting cards with custom motifs, those with individual text, logo and send signature provided and post it to the guests.

The title is the name of the addressee and gives each card this individuality. Up to 50% can be achieved more guest bookings by sending personalised postcards to guests or potential buyers. We would take this opportunity on the spot to introduce our service StayGuest to a wide and interested audience. Mailing days are offered with more than 8,000 visitors, ideally. As a special attraction visitors at our booth of the Xerox can can be Prime original take pictures partner on a Ducati race bike\”, as Sonja Bunthe, marketing manager of StayGuest. Interested hoteliers and restaurateurs can, subject to availability, at the address requesting admission ticket vouchers for the exhibition or at the telephone number + 49 (0) 30 23 09 51 75 arrange an appointment for the fair.

As you take into account the transformation of the landscape of communication with the new media website has become Mainz – the central link between companies and journalists. Learn more on the subject from Verizon Communications. Who is interested in communicating with the media, must communicate clearly this through a professional press area on his Web site. This realization but in many companies and communication still doesn’t seem to be penetrated. An inquiry into Duchstein & partner in the April of 2008 revealed serious weaknesses in the online PR: the analysis of 54 websites of the sponsors of the football Bundesliga 1 FSV Mainz 05 showed more than a third (37%) has even no press section on their website. Speak only at a handful of had of a full-fledged Media Center. “” In a survey of the PR agency corn Berger Whiteoaks complained about 50% of the editors of IT – industry press, that with the quality of information the online appearances rather dissatisfied “or very dissatisfied” are.

Ask detailed, aimed the criticism of badly prepared documents, not printable image material, outdated press releases and missing contacts. These results make it clear the existing backlog. For companies that actively engage public relations, online relations should be a matter of course. Thereby, the desired effect can be achieved with simple means often it is sufficient already to cover the basic needs. Who wants to achieve more, no are limits of course. A missing or defective press area can damage permanently the image of a company or a brand. Here, user experience is our first priority. The press section is to ensure that journalists can easily follow and the required content for media-friendly manner.

It provides media content with information value and must be always up-to-date. Then he stimulates the revisiting and build successful relationships. As an instrument of crisis PR prepared countermeasures can be on the Internet immediately initiate and spread. For more information see oeffentlichkeitsarbeit/online pr about Duchstein & partner Duchstein & partner is a specialist for public relations, text and events. A competent team of effective communication solutions for companies and institutions works focused on quality and reliability at the site of Mainz. Founded in 2002, the Agency has established itself as a successful service provider and contact across borders the city of Mainz and the Rheinhessen region of Rheinland-Pfalz. Duchstein & partners is currently for customers in the sectors of information technology, services and trade, as well as for public sector clients. Press contact Markus Schardt.

PSV marketing success example transfluid presents on the INDUKOM Forum Maschinenbau GmbH the transfluid was already impressive an article of of specialist examines, with the psv marketing experts brand knowledge is incorporated into the new reference work in the B-to-B brand management of Gabler Verlag had. Now the Markenoptimierer will present their impressive success example transfluid on the 3rd INDUKOM Forum industry communication. As a specialist for the production of pipe bending and end processing machines for an optimally implemented brand management in the middle-class is trans fluid. This is not self-evident. The power of the brand is underestimated unfortunately remain in the middle class”, explains Frank Hall, Managing Director of psv marketing. It’s different at transfluid. The economic crisis was actually critical to the process of our brands.

We have because of the General market problems saw the opportunity right now to improve our position and here recognized the importance of the brand”, Gerd is pleased Nagpal, partner and Managing Director of transfluid, today about the success. The Schmallenberger companies has found a competent partner for a new, self-confident exterior appearance with psv marketing. Classic communication in print and online, as well as at trade fairs is consciously now quite representing of machines. The processed pipe is the focus. The new understanding is that trans fluid helps customers to produce a perfect product? This, psv marketing solution for pipes led the brand promise”from. Therefore, the brand is trans fluid successfully. Above all, because the promise is internally implemented corporate philosophy. Our employees are highly motivated and have an extreme loyalty to the company.

That is why they must understand what we want to accomplish with the brand work. They carry the brand out there and they represent the customer”, explains Gerd Noker. We all have the brand positively, uncompromising and unconditionally recorded and implemented,”adds proudly Nagpal. transfluid has understood what is the brand and recognized the potential of”Frank Hall commented enthusiastically working with medium-sized companies. Contact: PSV MARKETING GMBH Stefan Kohler PR/media Ruhrststrasse 9 57078 Siegen Tel. 0271 7700160 fax 0271 770016-29 company presentation: others advertise. “We make: gotta have this!” psv marketing. The Markenoptimierer just today, where everyone wants to communicate everything louder, because markets are impenetrable, communication is a struggle. Who will win the battle, needs costly advertising pressure, or a strong strategy. We are not the classic advertising agency. We are Markenoptimierer. For us, this means that we taking a holistic view our customers as brand, analyze the brand essence and the contact points in the value chain and put together clear goals. And only then decide, which means making the brand a success no matter whether advertising or workshop. We are the leading consultant for brands in the middle class.