This blur” is eliminated now. Next, change the contacts and ranges as a result and while from area to area, varies from genus to genus and title to title, since the changes in metropolitan areas and large cities partly clearly more than in rural regions with low proportion of foreigners. Thus the changes at metropolitan area or city titles be partially significantly stronger than at tracks in rural areas. Exactly quantify the individual changes can be only after the release of ma 2010. The inclusion of foreign citizens in the media analysis means hence a long emergency a few clarification, because through them the ranges of the media can be more accurately depicted. The expansion of the universe is also a political statement with regard to the integration of foreigners into our society, in addition to the necessary methodological improvement,”explains Hans Georg Stolz, Chief Executive Officer and Board advertising agencies of the ag.ma the measure. The Structural change was with the consent of the ag.ma bodies, i.e.

including the advertisers and agencies, developed and adopted. The sender:, The Arbeitsgemeinschaft media analysis e.V. (ag.ma) is an Association of around 260 of the most important companies of the werbe-und media economy, with the aim of the study of mass communication. For advertisers, the data in the range of ag.ma are the basis for their media strategies and ultimately for the distribution of advertising monies. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact person: Stefan Bek ag.ma Arbeitsgemeinschaft media analysis e.V.