Archive for May, 2013

Proactive behavior vs. reactive behaviour two people working in a same work environment, with identical responsibilities and under the same circumstances can perform their work in very different ways. One question the usual way of working if you don’t get the desired results, constantly undertakes new actions and generates constructive changes in your environment. The other is satisfied with their current situation and does nothing to change what does not work. The first person is behaving in a proactive manner, the second, does so reactively. In a rapidly changing the current working context individual behaviour plays a decisive role in professional success.

Sit back and wait for others to do that things happen is the typical behavior of reactive people. These people tend to behave like an ostrich burying its head under the ground or as a fireman waiting for that fire is declared to combat it. On the other hand, the proactive person rises every morning ready to make things happen, to create opportunities and to find new solutions. The importance of the behavior proactive as indicated by all these studies seems to be that proactive behavior is an important determinant to compete and survive in an environment as competitive as the current and changing. Companies are looking for flexible people who adapt to the unexpected and who know how to manage uncertainty. Entrepreneurs and small businesses are more likely to successfully manage their businesses if they are proactive. People who are not satisfied with their work or their current working environment have a responsibility to generate new actions to change your situation and get the results that wish.

We are responsible for managing our own careers, we can not sit around waiting for someone to come to rescue us or offer us the great work of our lives. It is not operating to stay anchored in the complaint anti-establishment if what we want is to change our current situation. Faced with the loss of employment, there are people who fall into depression, on the other hand, others leverage this juncture to set up an own business and succeed. Do not be fooled by attributing the responsibility of our problems only to external agents or the pressure of the medium. We have the responsibility of choosing our own responses to what happens to us and direct the action in an intelligent way. To succeed in the current job market is must become an active agent of change, have initiative and learn to cope with uncertainty. The proactive person doesn’t wait for others to make decisions for her, acts with determination anticipating problems, low operating terrain and constantly creates new opportunities. Finally, must be borne in mind that the proactive behaviour is results-oriented. Be proactive not only consists in proposing ideas or make cognitive restructuring to perceive reality in another way. Think change is fine, but it is not enough; you have to be able to transform ideas into action for results.

It is known that Internet has a great impact on the enlargement of markets, the medium has become more important that companies give to know since it is there, where the marketing takes place. The dynamics of markets has given way to different virtual dynamics through the years. Initially he spoke of Marketing 1.0, whose main characteristic was the concentration on the product, with a one-way communication made in traditional media. We currently know and talk about Marketing 2.0, where the central axis is the consumer and highlights the constant interaction, through new media media and technology. Now there is talk of Marketing 3.0, which have various opinions and points of view, but where remains as what you think the consumer key element, and a moral value is added. So, what you want to search for, is offer products based on values.

However, there are professionals in the marketing refers to Marketing 3.0 as an element of the so-called WEB Semantics, is an extended web of longer range and greater significance. A website developed with types of language that will find answers with greater effectiveness, thanks to like this organized information within it. We would talk then of interactivity and mobility as key factors to let companies know that you course taken in the development of their activities. This definition related to the advances that tend to one ever-increasing and more efficient incorporation of the Web in daily life. It is not rare to hear such related concepts as permanent WEB or WEB 3D.

If we see these concepts, we can conclude (at least regarding this definition) posed by the Semantic Web an ability to connect and interpret one larger volume of data, which would mean a step forward in the field of knowledge, and the possibility even of the Web to assist the evolution of human knowledge. A development of Marketing in such circumstances would without a doubt, truly effective strategies. Of course this semantic Web is not yet a fact. Then returning to our initial definition, we can say that this type of Marketing seeks to reach different consumers with clear information and real interest, information whose value added is not only the integration of new technological means, but the possibility of obtaining something really satisfactory. Make a consumer feel satisfied is no easy task, so it wants to appeal to the values as a strategic axis in the development of business. Proposals arising must cover several aspects, including the emotions of the consumer. Although for many marketing 3.0 should not develop such an approach, it cannot be denied that today you people lean by products and services that make the planet a better place, there is a demand requiring signatures and marks a social commitment.