The growth of would hotelaria, spine of the tourist sector, it made to appear in the hoteleiro system to the necessity to work the demand, and the market segmentation showed if the form most adequate to manage the hoteleiro growth. In this direction, market segment can be defined as: ' ' The set of consumers whose interests will go to guide the type of product, in the case the type of hotel, that specifically satisfies to those interesses' '. (ANDRADE, BRITO JORGE, 2007, P. 29) and are accurately with the market segments that the hoteleiro sector comes working, if structuralizing around the concept to take care of the specific interests of definitive public. The decision to implant a hotel in Brazil occurs normally without enough studies, or a coherent and systematic planning; what it concentrates the administration of the majority of the Brazilian hotels at the hands of familiar companies. For who the hotel is destined? That type of hotel intends to be implanted? Where its implantation will be carried through? They must be the first elements to be analyzed before the implantation of a hotel. The answers adjusted for these questions generate the necessity of knowledge of the market, where as much offers and the demand, at least they are understood and led in consideration.

The type of hotel becomes related closely with the terms of offers and demand of the local market, the hoteleiro product, therefore a definitive place is mentioned to it. The analysis of the viability of a hoteleiro enterprise follows a series of gradual decisions, that it has attempt against for the largeness of the investment, to decide that type of hotel and where it will be implanted and its approach size. For Andrade, Brito and Jorge (2007) an enterprise can be considered viable in the economic direction, when it to provide a remuneration of the equal capital or above of that it is offered by the market.