I want to show you a tool that has come to solve all or nearly all headaches who want to start a business on the Internet. Optimize Press Optimize Press basically is a system that integrates with WordPress. Call it a system and not (Theme) Template that has certain functions that go beyond that would be simply a (Theme) Template. Optimize Press tool seems to me extremely useful and cost effective.The most important functions of Optimize Press are: Squeeze Pages (pages capture emails or leaflets) Sales Pages (pages for your sales letters) Launch Funel (complete integrated system for the optimal release of a product) Membership Pages (membership systems integration) Theme for Blog I want to explain to you step by step each of these functions so that you can understand the importance of each one and why this is a product that any person who engaged in the Internet business must have. Squeeze Pages(Paginas de captura de emails o prospectos): when making a pitch for the sale of a digital product we must have a great list of people interested, otherwise make the product and then find who sell it is a great waste of time and the results are totally uncertain. With a Squeeze Page, you will have a prelude to the sale of the product, with this you can create your list of emails from interested persons. Perform a sample video or provide more information about asking people to register to send it, you will have a list of potential buyers.This is the heart of everything, the list of people that logres do they subscribe before launching the product. Sales Pages (pages for your sales letters): the way information in internet products are sold today has changed a lot. Before people simply developed the product and they threw it, today have done many studies on this topic of product launch.