Business environment, market processes, and individual success factors identify marketing controlling and intellectual capital are among the individual characteristics of a company. At first glance, seem both drivers for the market success with each other only have little to do. Despite this first impression, a wealth effect relationships exists between them. It should be attempted to illuminate factors and the reason to go on, which can exert an influence of intangible capital and marketing controlling undertaking. Concepts of intellectual play a central role.
Because if it is true that the management of different so-called”his future yet has factors, so back for more in the marketing field of view, long term and sustainable can affect also knowledge-intensive situations success or failure of a company. CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. This treated are: business environment of intellectual capital. Market processes in the field of vision, identify individual market factors, definition and description of process factors, definition and description of success factors, intellectual capital in the field of vision, definition and description of human capital, definition and description structure capital, definition and description relationship capital, integrate knowledge balance methodology questions to review and establish that fundamental knowledge balance sheet valuation method, sample rating process factors, sample review for success factors, sample assessment for human capital, sample review example evaluation of relationship capital, structural capital extension factors-profile portfolios of QQS, total overview of the fictional example reviews, Sample portfolios for process factors, sample portfolios for success factors, sample portfolios for human capital, sample portfolios for structural capital, sample portfolios for relationship capital and Outlook.
CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. That is Knowledge balance a central study holistic positioning in an increasingly knowledge-oriented-oriented business world allows. The knowledge assessment is an instrument with which companies can cause a sharpening of its profile (both in width and depth of the representation) in the competition for markets. The intellectual works as a 360-degree radar screen for different purposes of observation and layers, with the particularly soft”factors can be comprehensively identified, differentiated pictured, and systematically evaluated. From the results of the intellectual capital report (for example, a potential portfolio), the management itself can infer informed vote enabled measures and recommendations for action. Jorg Becker