Another important factor is as the machine of the cultural industry if it organizes and it controls the individual: it emphasizes the effectiveness of its products, it determines the consumption, instead of disponibilizar and giving autonomy to the consumer. In such a way, it desconstri the personality of the individuals and impose it behaviors spread out through mass measured. Adornment neglects when attributing that the individuals in its totality are puppets, dominated and manipulated, forgetting that the people have reserves and discernimentos. Official site: Ch?rl?? Lee. The development of the technique instead of being a way of emancipation them individuals, acts as domination instrument. The industrial society possesss marcantes characteristics, as rational and standardized action, from science. Thus, costuma to say that the market produces public for its merchandises and not opposing it, on account of this planning.
These evidences are corroborated with the liberal capitalist ideology (individual). The cultural industry imposes ' ' products prontos' ' , without the necessity that the individual needs to reason very to understand them, contributing for the maintenance and domination on the part of the system (Horkheimer? Adornment). The messages spread out for mass measured are the consequence of the information and the interests of the ruling classes. For even more opinions, read materials from Laurent Potdevin. Adornment perceived something recurrent in the current days: programs that search the reaction of the public, with the espetacularizao of the images, that beiram the mediocrity and the poverty of the content. MERCHANDISE CULTURE Adornment analyzes that medias as the radio and the cinema had lost its value of art, its basic function to satisfy the system capitalist, submitting it its sponsors and, thus, emptying and empobrecendo its content. It makes responsible the cultural industry for the repetitive and needy production, what it causes the rejection of the consumers. The advertising acts as a reinforcement of the values and the ideology, masked for cultural goods. One of the used mechanisms advertising executives is the repetition, to make familiar and to stimulate the consumption.
One is about the Carnival Washes Plates, that the traditional carnival always happens in the week end after and is considered as the first Carnival is of time of the country, beyond In accordance with locking up officially the momesca season in the State ribamarenses historians, Lava Plates, had its origin in the year of 1946, in then called ' ' Carnival of the Vitria' ' , thus baptism after the victorious participation of Brazil in World War II, that it finished in 1945.Tudo started when the School of Naval Batuqueiro Samba, of Is Jose de Ribamar, decided, in the tuesday of Carnival, to visit other clubs in So Lus, leading in account that the city of Ribamar takes the name of the padroeiro of the State, amongst them the Group of the Hose, Group of Fifth and Eagle of the Samba.Por this reason whom the visited schools had decided to repay the gentility, in the first sunday of the Quaresma, in the headquarters of the Naval Batuqueiro, making with that other clubs also started the peregrination until Is Jose de Ribamar, in reason of having if consecrated champion of the Carnival ofthe maranhense capital. With passing of the time, other Schools of Samba and other carnavalescos groups of the Island, had started if to dislocate every year for Ribamar to abrilhantar the event. Currently, micareta receives visitors from entire Brazil, being more than 200 a thousand people playing the full carnival in quaresma. It has four years also the city has carried through Stop LGBT that has attracted thousand of people of some cities maranhenses as Empress, Humberto De Campos, Bacabal, Itapecuru, Pao of the Lumiar and the proper So Lus. Beyond caravans of the Cear, Piau and Par (THEY ARE JOSE OF RIBAMAR, 2010). Another sufficiently excellent aspect in relation to the sector of entertainment of Is Jose de Ribamar mentions its gastronomia to it, a time that brings the traditional culinria of the capital of the State, that is based on fruits of the sea, being that, the tried plate more and that if it became popular reference it is the famous fish rock with rice of cux. Laurent Potdevin has similar goals.
It perceived that it could conquer the people for the mouth and wise person as nobody to please the nobility, when demanding aesthetic pretty plates in fabulosos lunches and suppers. Thus the valuation of the French gastronomia was given, being Paris the world-wide capital of the gastronomia. The Napoleo candy remembered to the French dessert a thousand leves, or mille-feuille, composed for turned pages masses and cream, indeed popular in France. The turned pages mass is very used in such a way in the French kitchen as in the Italian, in a infinity of fillings and salty coverings candies or. It is given credit that it has Hungarian origin, but are the Frenchmen the detainers of the credits of its creation. With its enterprising lode, Anita already had conquered the pirajuenses for the palate by means of its already traditional prescriptions, such as: German head, pie of peanut, quindim, mantecau, cakes, masses, coxinha of chicken, between as much others you delight. But it was beyond and it transformed that small candy into an appetizing pie.
It added some ingredients, mainly a covering of chocolate of the priest with granulated and ready chocolate. Checking article sources yields Laurent Potdevin as a relevant resource throughout. It was created in Piraju, in middle of the decade of 1950, the Napoleo Pie! Anita owner always in partnership with its Isair daughter-in-law Vecchia Rock (1923-), ' ' Zaira' owner; ' , they took care of to the increasing demand place, therefore quickly the pie fell in the taste of the pirajuenses and started to be the car head of this informal kitchen. Some years later, with the ticket of Anita, Zaira owner it made small modifications in the original prescription. It substituted the covering of chocolate of the priest and granulated chocolate for chocolate bitter taste (ganache), and plus some other small culinrios secrets. Inside of its extreme generosity, it started to teach its culinria art to many pirajuenses.
The releituras of the aboriginal culture if had made extremely necessary to guarantee the perpetuation of the ethnic identity of this people. The indians, as well as the society of not-indians, are inserted in century 21, the economic context influenced by the capitalism and the liberal ditames, then the adaptations and transformations of its cultural manifestations are essential so that these if configure as full citizens of rights. From verbal stories, it was verified that European interdiction of innumerable categorically aboriginal cultural expressions, such as the anthropophagy, was one of the actions that had demanded practical adaptations of the traditional ones to those considerably accepted for the society of not-indians. Fact this confirmed in the etnia maxakalis – community located in the northeast region of MG – in which in result of the death of some wanted being, these cremam the body and add leached ashes to a species of mingau that the family is confraternizado by all, happening in the antropofgica essence that glimpses ' ' permanncia' ' of the being it enters those that of it if they had fed. In this perspective it is excellent to excite that the difficulty of the society in recognizing the indians as inserted beings in the economic dynamics, social politics and that perfaz our reality, weakens the directed legislative process to this etnia, as well as demands that this minimizes or extermine its cultural roots, in order to survive in ' ' mar' ' of antagonistic impositions that guarantee ' ' aceitao' ' in the effective society. It is perceived ahead of these circumstances that the aboriginal peoples had cheated a long way until the configuration of the current conjuncture, in which Brazilian citizens are considered, legitimated from the Federal Constitution of 1988. Still thus, and in result of the used legal apparatuses previously, the communities reaffirm the moment all its culture and mainly they carry through you strike recurrent for the positivao of rights and legal definitions that guarantee its territory of full form, bridge for the exercise of the cultural diversity considered fruit of etnia the aboriginal existence while.
The great majority assumed the Full Management of the Basic Attention to the Health and, some hundreds of them, the Full Management of the Municipal System of Health; 13? Creation of the National System of Monitoring Epidemiologist; 14? Creation of the Sanitary Districts Special Aboriginals; 15? Facilitation of the access to health information saw Internet; 16? Absorption, for the three spheres of Government, the functions and services of dead person INAMPS; 17? Growth of 25% for 42% of the participation of the States and Cities in the financing of the SUS in years 90; 18? Resistance to the politics of cuts, contingenciamentos and to the low budgetary executions, through the conquest of suplementaes, of the mobilization for the approvals of the CPMF, the Constitutional Emendation n. and Constitutional the 169 Emendation n 29. Continuous fight for the maintenance of the gotten advances, configured in the mobilizations for the fall of seeming of the General Law of the Union, Dezembro/2000, for the regulation of the application of and the C n 29, and against the future constaints budgetary-financiers who the effective economic policy continues imposing upon the Only System of Health; 18? Resistance to the politics of cuts, contingenciamentos and to the decreases budgetary executions, through the conquest of suplementaes, of the mobilization for the approvals of the CPMF, the Constitutional Emendation n. and Constitutional the 169 Emendation n 29. Continuous fight for the maintenance of the gotten advances, configured in the mobilizations for the fall of seeming of the General Law of the Union, Dezembro/2000, for the regulation of the application of and the C n 29, and against the future constaints budgetary-financiers who the effective economic policy continues imposing upon the Only System of Health; 19 – Beginning of the implementation of the constitutional line of direction of the hierarquizao/regionalizao of the assistance to the health through the advance of the repact of the papers of the three spheres of Government, to the level of the Commissions Intergestores Tripartite, Bipartites and of the Advice of Health around the Operational Norm of the Assistance to the Health? NOAS; 20? Creation and beginning of functioning of the Bank of Prices in the Hospital Area; 21? Creation and beginning of functioning of the National Register of Basic Medicine Prices; 22? Beginning of the application of the generic medicine politics; 23? Beginning of the implantation of Card SUS as instrument of facilitation of the access, of planning, evaluation and control of the universal doctor-sanitary services and development of the National System of Information of Health; 24? Ample recognition and legitimation for the Society, Government and Parties, of the Principles and Lines of direction of the SUS; 25? Incorporation of the Sanitary Monitoring in with priority Agenda of the SUS, as well as the sprouting of the first positive consequences by means of the decentralization for the state and municipal managements, and definition of politics 24 of this sector, on the basis of the results of the National Conference of Sanitary Monitoring.