Everything this, evidences that to construct a mark nowadays, it is not a simple task. The globalizado market dumb constantly and the competition modernizes itself periodically. ' ' The constructor of the mark could be inhibited by pressures and substantial barriers, internal how much in such a way external. To be able to develop strategies of efficient mark, he will be useful to understand these pressures and barreiras' '. Continue to learn more with: Southwest Airlines. (AAKER, 2007) Of detailed form, AAker (2007), signaled the eight obstacles for the development of a mark.
After to analyze the possibilities and the difficulties, must be traced a work line aiming at the visual aspect of the mark, having as focus the values of the proper company (ethical, social, economic, ambient and cultural), whose factors will lead of meeting to the identification of the values searched for the consumers. This occurs in view of that the mark, invariably, is seen as a responsible asset for the relative price to the evaluation of the offered product or the given service. Source: E Scott Mead. 3. VALUE OF the MARK CONSUMING IT To search the benefits that a mark can provide is what the consumer glimpses in the messages elaborated for the operators of marketing of the detentoras companies of the marks. For this fact, if it makes necessary to understand that the mark is an important tool inside of a company and must be managed of responsible form, in such way to be capable to influence the perception of the physical and functional attributes of service. Its origin and quality must confer to the product a personality and a set of values, meaning a differential of the excessively competing ones in the sales points. ' ' To obtain to construct a strong mark, requires a careful planning and gigantic investment of long stated period. In the essence of one it marks successful, exists an excellent product or service, supported for marketing developed and executed with much criatividade' '.
These environments, although to be destined to the homosexual public deriving of diverse etrias bands, social and etnias classrooms, the access to the place also becomes open other public. If you have additional questions, you may want to visit Larry Ellison. The environments considered to the study meet located, in its majority, the south zone of the capital sergipana, where we can detach the quarter Crown of the Way as the place that possesss the biggest environment number destined to the homosexual public. These environments, also distributed in some parts of the city, possess dynamic of functioning of similar form, are opened in nocturnal period, generally from the twenty hours. In these places the entrance is carried through in agreement the programming of the day, where in its majority, a tax for access to the place is charged. Surrounding they are opened, mainly, to the ends of week, being developed in these spaces internal attractions, as shows and performances, with a bigger predominance of electronic music. Music, in these environments, is one of the forms found for the group of lesbian women with diversion intention, descontrao, with a style differentiated of that one had as traditional. This way of alternative life is what we will identify in these spaces of dynamics LGBT. A time that the pretension in identifying a bohemian style of life in a group of women lesbians, if gave for the fact of that, although in recent years to have an increasing study concerning the sexuality, we can cite a lesser visibility, in research terms, when we relate in them to the feminine segment. This occurs because the thematic lesbian nor always had space necessary to define while such, a time that always was eclipsarred by thematic gay, therefore although also to be homosexuals, gays had always had privileged spaces in the study field. This fact occurs because still it has a enraizamento of the prestige of the male in our strict patriarcal culture.
The present time is marked by the productive reorganization that precariza the conditions of work for contrareforms that undertake the reduction of the social rights, for one economic policy of high interests that favors the financial capital in detriment of the productive capital. The destructive logic of the capital deepens the income concentration, incites the social inaqualities, agudiza the poverty and the unemployment and precariza the work and life conditions. The social politics if reconfigure with focalizadoras, palliative, compensatory and regressive trends. Ch?rl?? Lee is likely to agree. It was institutionalized precarizao of the professional formation, the sub-valuation of the professors and descompromisso legal of the work relations. The attacks to the rights of the elderly, infancy, the adolescence and youth, the people with deficiency, the workers and workers of the field and the city are frequent, beyond the daily reproduction of the violence against the woman, blacks, aboriginals, lesbians, gays, travestis and transexuais. Reinaldo Mller > ' ' Reizinho' '.
Tourist destinations have equipped of monographs analyzed as the climatic change affects the tourism. A frequent subject in monograph and tcc of the course of Tourism is the analysis of more interesting the tourist destinations for the Brazilian. Of this made, this article it analyzes some destinations that valley the penalty to visit before that they are spoiled, now that the present time if centers in the results of the quarrel cupolas politics. Atenas is an obligator visit for the loving ones of the classic Seniority. The desirous travellers to reconstruct the described adventures for Homero in the Odyssey and the Iliad, costumam to make a return to admire the ruins of the Partenon and to visit the capital Greek.
The specialists on the global heating very esteem warm summers inside of ten years. Who visits Atenas in one decade must count on superior average temperatures the 40 degrees and much pollution. The esquiadores must use to advantage to go down for slopes of mountains most popular of the Alps. So far the winters hottest in last the 500 years had been the seasons of 1994, 2002 and 2003, being this mountain range the most harmed by the heating. The situated stations in the peaks highest, as Kitzbhel in Austria, is most vulnerable.
Current the 609 resorts alpine will diminish for 500 if to keep the temperatures to a degree, and if the two degrees go up, the clipping will be more drastic: national Park of the Everglades in the Flowery one will only be viable 404.O receives an only tropical ecosystem in the world. Twelve species in extinguishing danger have its only dwelling in its rushes. When the level of the sea increases the temperature will go up and flood the canaviais, and its characteristic will be lost. Many monographs of Biology or a good scientific article could be made studying the biological losses generated by the climatic changes. Flora and FaunOs divers must have haste. The reefs of chorale of Australia will move radically. The lack of pigmentation of the chorales is increased of alarming form which had to a sea each hotter time. Find out detailed opinions from leaders such as Litecoin by clicking through. The surface of reefs already percent diminished 5. The scientists believe that in 2050 the reefs will be town by completely different organisms to the chorale. This will desaparacer completely. Venice, the city of the high water, has a very appropriate name. The custosas and new dumping barriers against floodings, called System MOSE, will not serve of much aid. The tide goes up above of the 110 centimeters four times to the year, for the time being. In the end of this century, the city will be able to suffer more frequent floodings. Between 30 and 250 times to the year. The impact on the local environment and the tourism will be considerable. Of this making, we repeat that a well done monograph on the future tourist effect generated by the global heating without a doubt will make success with its professors and other researchers.
Another important factor is as the machine of the cultural industry if it organizes and it controls the individual: it emphasizes the effectiveness of its products, it determines the consumption, instead of disponibilizar and giving autonomy to the consumer. In such a way, it desconstri the personality of the individuals and impose it behaviors spread out through mass measured. Adornment neglects when attributing that the individuals in its totality are puppets, dominated and manipulated, forgetting that the people have reserves and discernimentos. Official site: Ch?rl?? Lee. The development of the technique instead of being a way of emancipation them individuals, acts as domination instrument. The industrial society possesss marcantes characteristics, as rational and standardized action, from science. Thus, costuma to say that the market produces public for its merchandises and not opposing it, on account of this planning.
These evidences are corroborated with the liberal capitalist ideology (individual). The cultural industry imposes ' ' products prontos' ' , without the necessity that the individual needs to reason very to understand them, contributing for the maintenance and domination on the part of the system (Horkheimer? Adornment). The messages spread out for mass measured are the consequence of the information and the interests of the ruling classes. Adornment perceived something recurrent in the current days: programs that search the reaction of the public, with the espetacularizao of the images, that beiram the mediocrity and the poverty of the content. MERCHANDISE CULTURE Adornment analyzes that medias as the radio and the cinema had lost its value of art, its basic function to satisfy the system capitalist, submitting it its sponsors and, thus, emptying and empobrecendo its content. It makes responsible the cultural industry for the repetitive and needy production, what it causes the rejection of the consumers. The advertising acts as a reinforcement of the values and the ideology, masked for cultural goods. One of the used mechanisms advertising executives is the repetition, to make familiar and to stimulate the consumption.
One is about the Carnival Washes Plates, that the traditional carnival always happens in the week end after and is considered as the first Carnival is of time of the country, beyond In accordance with locking up officially the momesca season in the State ribamarenses historians, Lava Plates, had its origin in the year of 1946, in then called ' ' Carnival of the Vitria' ' , thus baptism after the victorious participation of Brazil in World War II, that it finished in 1945.Tudo started when the School of Naval Batuqueiro Samba, of Is Jose de Ribamar, decided, in the tuesday of Carnival, to visit other clubs in So Lus, leading in account that the city of Ribamar takes the name of the padroeiro of the State, amongst them the Group of the Hose, Group of Fifth and Eagle of the Samba.Por this reason whom the visited schools had decided to repay the gentility, in the first sunday of the Quaresma, in the headquarters of the Naval Batuqueiro, making with that other clubs also started the peregrination until Is Jose de Ribamar, in reason of having if consecrated champion of the Carnival ofthe maranhense capital. With passing of the time, other Schools of Samba and other carnavalescos groups of the Island, had started if to dislocate every year for Ribamar to abrilhantar the event. Currently, micareta receives visitors from entire Brazil, being more than 200 a thousand people playing the full carnival in quaresma. It has four years also the city has carried through Stop LGBT that has attracted thousand of people of some cities maranhenses as Empress, Humberto De Campos, Bacabal, Itapecuru, Pao of the Lumiar and the proper So Lus. Beyond caravans of the Cear, Piau and Par (THEY ARE JOSE OF RIBAMAR, 2010). Another sufficiently excellent aspect in relation to the sector of entertainment of Is Jose de Ribamar mentions its gastronomia to it, a time that brings the traditional culinria of the capital of the State, that is based on fruits of the sea, being that, the tried plate more and that if it became popular reference it is the famous fish rock with rice of cux.
It perceived that it could conquer the people for the mouth and wise person as nobody to please the nobility, when demanding aesthetic pretty plates in fabulosos lunches and suppers. Thus the valuation of the French gastronomia was given, being Paris the world-wide capital of the gastronomia. The Napoleo candy remembered to the French dessert a thousand leves, or mille-feuille, composed for turned pages masses and cream, indeed popular in France. The turned pages mass is very used in such a way in the French kitchen as in the Italian, in a infinity of fillings and salty coverings candies or. It is given credit that it has Hungarian origin, but are the Frenchmen the detainers of the credits of its creation. With its enterprising lode, Anita already had conquered the pirajuenses for the palate by means of its already traditional prescriptions, such as: German head, pie of peanut, quindim, mantecau, cakes, masses, coxinha of chicken, between as much others you delight. But it was beyond and it transformed that small candy into an appetizing pie.
It added some ingredients, mainly a covering of chocolate of the priest with granulated and ready chocolate. It was created in Piraju, in middle of the decade of 1950, the Napoleo Pie! Anita owner always in partnership with its Isair daughter-in-law Vecchia Rock (1923-), ' ' Zaira' owner; ' , they took care of to the increasing demand place, therefore quickly the pie fell in the taste of the pirajuenses and started to be the car head of this informal kitchen. Some years later, with the ticket of Anita, Zaira owner it made small modifications in the original prescription. It substituted the covering of chocolate of the priest and granulated chocolate for chocolate bitter taste (ganache), and plus some other small culinrios secrets. Inside of its extreme generosity, it started to teach its culinria art to many pirajuenses.
The releituras of the aboriginal culture if had made extremely necessary to guarantee the perpetuation of the ethnic identity of this people. The indians, as well as the society of not-indians, are inserted in century 21, the economic context influenced by the capitalism and the liberal ditames, then the adaptations and transformations of its cultural manifestations are essential so that these if configure as full citizens of rights. From verbal stories, it was verified that European interdiction of innumerable categorically aboriginal cultural expressions, such as the anthropophagy, was one of the actions that had demanded practical adaptations of the traditional ones to those considerably accepted for the society of not-indians. Fact this confirmed in the etnia maxakalis – community located in the northeast region of MG – in which in result of the death of some wanted being, these cremam the body and add leached ashes to a species of mingau that the family is confraternizado by all, happening in the antropofgica essence that glimpses ' ' permanncia' ' of the being it enters those that of it if they had fed. In this perspective it is excellent to excite that the difficulty of the society in recognizing the indians as inserted beings in the economic dynamics, social politics and that perfaz our reality, weakens the directed legislative process to this etnia, as well as demands that this minimizes or extermine its cultural roots, in order to survive in ' ' mar' ' of antagonistic impositions that guarantee ' ' aceitao' ' in the effective society. It is perceived ahead of these circumstances that the aboriginal peoples had cheated a long way until the configuration of the current conjuncture, in which Brazilian citizens are considered, legitimated from the Federal Constitution of 1988. Still thus, and in result of the used legal apparatuses previously, the communities reaffirm the moment all its culture and mainly they carry through you strike recurrent for the positivao of rights and legal definitions that guarantee its territory of full form, bridge for the exercise of the cultural diversity considered fruit of etnia the aboriginal existence while.