However, the use vyvorotnoy Print only for the title may attract the attention of many readers. Southwest Airlines might disagree with that approach. 26. Reinforce the positive effect the final result enough to sleep like sardines! Sleep royally! People really like the dynamic and emotional headlines from where they learn about the benefits that will, if they gain what is advertised. Title 'wide bed! Sleep royally! " duller headline 'Enough sleep, packed like sardines! Sleep royally! ". This ad is difficult to miss. 27. Use proven cliche FIRST: a new method of accounting ADVISE homeowners! Want to know what a real shoe repair? David Ogilvy in his "Confessions, the creator of advertising 'refers to The following words are often used in headlines: Free, New, How to (do something), unexpectedly, today announced the first time, we're already here!, Awesome, Amazing, Sensation, Breakthrough, Revolutionary, Miracle, Magic, Offer, Fast, Easy, Wanted, Call, advise, The Truth about … Hurry, last chance.
According to Ogilvy, we can further enhance the effect of the header, using words such as 'dear', 'favorite', 'love', 'fear', 'proud' 'Friend', etc. 28. Meet 'hidden' As the buyer's needs deserve applause, or even wild applause every time you say it! This headline, written by Ted Nicholas Advertising guide to public speaking skills. In addition to mastering the proper oratorical skill, success, calling 'applause or even stormy applause', is not direct, but very important need of the buyer. Try to find these additional needs of the clients your small business.
Ask yourself: 'What people will get as a result of buying and using my product? " 29. Give reasons three reasons why you should write a book seven bases, on which to call the doctor today that nine reasons for choosing our service of cleaning apartments Persuasion readers engage them in reading your ad. To find out what your reasons and what is the benefit is your proposal, readers will want to move from heading to the most ad. The secret to success is once again in circulation is to your potential customers. If you are an accountant, give reasons for its proposal, which will evaluate the attractiveness of your target audience. If you are the owner of a mini-bakery – Encourage your prospective buyers a story about why your bread is better. 30. Use the method 'before and after' and other comparison of right and wrong ways to buy a used car is a common way by which we can show that eventually gets the consumer, turning to you, and then he will lose if this will not do. If you are a landscape gardening design, you can begin your ad with the headline: 'We'll turn your garden from an abandoned jungle in the magnificent park. " In the headers of this type you just compare what is in people now (the problem), so that you are offering them (the resolution of the problem). HOW TO CHECK THE GOOD TITLE? One way to test how good you come up with a title before you spend even a penny on advertising. Think: Could your headline be used in the advertisement of your competitor? Mentally put a header over its advertising. Well it looks there? If so – change it. Your title must be unique. The benefits of your proposals should not in any way coincide with someone else advertising. You are selling your product rather than the product of its competitor. Esche about it – my opinion