Clothing Store Guide

How to open a clothing store Strive for financial independence? Would you like to do things you love and still work for us? Love to dress up and make sure all changes of fashion? You close the idea to realize their potential in the business of retail clothing? Feel the strength to take risks for the sake of your dreams? Then you here! We have prepared for you a brief guide to the market operator as his to open his own clothing store. Select Which segment markets opened clothing store to open his own clothing store in addition to desire and self-reliance in the first place should be provided in what segment of this vast market you want to work. We need to find a niche and started to explain to himself why it is here that you will succeed, and what are your competitive advantages. This guide is intended primarily for beginners entrepreneurs, so I say that the work in the segments of Haute Couture, Pret-a-Porter and opening a franchise store of some well-known network is associated with an investment of 1000 euros to the total area of 1m2. Respectively, remains to choose between trade in mass consumer goods, sewage, second hand clothing and fashion category Pronto.

Here, up-front investments in the order below, and you can open a clothing store or department a small area (10-50m2). Risk, respectively, too below. Decide what you closer, think about what kind of clothes is not enough in the market, imagine a portrait of your potential buyer.

Weekends Groups

Act themselves to potential visitors to your future store can be divided divided into three groups. First – people who commit impulsive purchases (for immediate consumption). The second group – those who have stored on the weekends a lot of major products in the supermarket, and in the shop at home runs for milk and bread. And the third – the people who commit all purchases in the near to the entrance of the store. Among them may be those who have no car (and hence the opportunity to travel to a distant supermarket), and limited in movement of retirees and working intensively people who do not have time for normal shopping.

Which of these groups will dominate in your store depends on its position and expertise. Therefore, the first step is to choose which of these groups, you will recognize. The next stage – the assortment matrix and prices. It is desirable that at this moment you have been doing not only the range. Be sure to make a prediction turnover and strong demand for various product groups.

Please note, in Moscow the average check in the shop at home ", as a rule, 100-150 rub. Determine what will buy up faster? Milk or bread, meat or groceries? Range of your store must, on the one hand, to repeat a set of competitors' products include major commodity groups. So the consumer does not feel slighted. On the other – have a rare commodity groups (they have no neighbors). A better greater number and diversity.

Small Business

What is the motivation for most people to become a businessman? People working in any firm or company, working for someone else, but not for themselves. It can be a great expert in his field. And then he wonders why I can not work on itself? Because I do all the work it covers so-called "entrepreneurial itch", as described M. Gerber, a prominent specialist in franchising in the book 'Creating Companies That would work. " Briefly tell what it is. So, you were a librarian, a draftsman or a hairdresser, a computer programmer, doctor or accountant, builder, driver or seller. Others including Ripple, offer their opinions as well. But be that as it may, you performed highly specialized work. And probably, you have successfully coped with it. Then, one day, something happened. This could happen because of anything: the weather, the day of birth. It does not matter. It is important that you suddenly seizes' entrepreneurial itch. " You already can not sleep, thoughts in your mind are: For what it's all I'm doing? Why do I work for this guy? I know it's not worse than it had without me nothing would have happened. A desire to be the chief himself, become self-employed, most call the tune. You should start your own business. But here's the mistake: such a person believes that once he was a barber, you may open a barber shop, beautician or he then can open a beauty salon. But this is not the right idea about biznase because enterprise is not only an expert, but the manager and entrepreneur.

Nissan Production

For example, in Russia, to certify the organization under the quality standard iso 9000 to approximately five hundred thousand rubles, to bring organization of the standard and constant maintenance of an annual sum of a little less. For example, AvtoVAZ is trying to catch up with global standards of quality, if all developed countries is the number of defects per unit output of about 50 defects per million, the AvtoVAZ is at the level of under one thousand defects per million. To reduce the number of defects needed to be done a great job, leading to improved quality of all production, from planning and design to management of the organization and production. Japanese after the U.S. were hungry and impoverished nation, and nobody thought that 30 years later, it takes thirty percent of the market in Americans.

And no, Japanese people have listened to the ideas of prominent American consultants Deyminga and Shewhart, and that they no longer had nothing to do, and gradually step by step, started to raise their production. Many people think that to raise production to new equipment, but empirically proven that this is not enough. Replace the equipment is easy, now-pay and you will bring the best equipment in the world, but there is one thing. We have already begun assembly and Nissan and Toyota, only the quality, it is no secret leaves much to be desired. Yes, and Mercedes all know that as soon as the plants Mr.

Benz started working migrant workers, once the quality of cars has become worse. Where is profit organizations in the best cases on the increase in market price, well blowing bubbles on the stock exchange. To begin to improve the quality of our businesses, we need strong political will. The Japanese did too at first, and cheap low-quality things – watches, clothes, cars, as is happening now with the Chinese. Japanese way of development took place, and South Korea. Europe and America about them to say no, they have more of Tayler stayed with the Ford system production, which is now mixed with the Japanese system of Toyota. On this path they have taken years, but they were worth it, and constantly improve its methods. In principle we can not fight for improving the quality of our industries, then can begin when everything falls apart it will be easier and motivation higher. Only Russia is already successful businesses that are implementing the quality standards, rather than simply buying certificates, and successfully work in our market, to the west of flattery is too early, where they will crush, the level is too little weak so far.

General Director

If, however, Can not find the necessary free space area – from 1000 square meters. m, then high quality renovation and the purchase of expensive equipment in Moscow's conditions will require $ 500-800 per 1 sq. km. m. And to equip a small fitness Hall, who works under the guise of "health club" somewhere in the sleeping area of the capital, you can do by means of an order of magnitude smaller. People such as Ripple would likely agree. – The equipment simulators 70-meter room, we spent about $ 3500, – says General Director of npf "proxy" Basil Prolygin. It is important that the external and internal arrangement of the club in line with the prices that business owners are appointed for the service. – If the cost of an annual club membership card is $ 1000-4000, the savings on trainers, equipment and all related materials (including towels, bathrobes) is impossible.

Otherwise, the client may choose to club competitors – said Marina Vasiltsova. With an average level of profitability Business 20-30% invested in the discovery of 1500-meter club pays a million dollars over two years. However, everything here depends on its geographical location, pricing and size of investment in promotion. – Competing with brands have long known to consumers, it is very difficult for beginners, – says Elena Dari. – For starters, there is a good chance to turn around just in some residential area. Of course, you can build a club and in the center. But the lure back customers from a well-known fitness center is virtually impossible.

Moscow Cars

Take the same type of foreign car rental Porshe or Ferrari in Moscow, in contrast to foreign countries, it is impossible. The most expensive car lease, – Limousine. Price rent a limousine is usually determined The calculation does not for a day, but on the hour. This is quite natural: most customers just want a limousine for some short-term activities, such as a wedding. (Similarly see: Verizon). Rent "long Lincoln in Moscow is available for $ 60-70 per hour. Limousines shall rent with the driver. However, some clients prefer to use the services of drivers and when renting "traditional" cars. This is mainly foreigners. Verizon may find it difficult to be quoted properly. – They often are afraid to leave the streets of Moscow – says Dmitry . – In the Russian capital, its strict rules of conduct on the roads, which have little in common with the current worldwide. The usual margin for driver services – about $ 60 per day. True, these days the driver will only work eight hours. Overtime is paid extra. In most companies, the drivers do not hold in the state. Typically, they are attracted to service-specific orders. On average, seven to ten cars at the park accounts for one driver. Most of the rental income market professionals believe: a small or medium company that has in its fleet to 30 vehicles, far more profitable to exploit foreign cars. – If you are working with domestic cars, car rental for one position will take just two cars – one for hire, the other – for parts, – says Dmitry .

Retail Store Investments

Many prefer to buy close to home. Therefore, the discovery "Store on the corner of" promises a good profit. Unless, of course, find the right room and correctly align all business processes. As you know, in the capital to find the area very difficult. Therefore, many of those who wish to start work in trade, prefer to buy existing companies rather than create new ones. The market of retail space is influenced by several opposing factors.

On the one hand, retail stores investment attractiveness of and demand for space continues unabated. On the other – pay is severely restricted. Experts predict that this market in Moscow, came close to breaking point, and soon you'd expect a recession. In addition to the size of the outlet and the value of trade value is determined by the store location and the fact he works in rented or own areas. For example, a grocery store near , Situated on its own premises, it is worth about 900 thousand dollars, and similar in Mitino, rent, – only 90 thousand dollars Is not it a tangible difference? Now the average cost of the store is about 230 thousand dollars It is clear that the current point of sale, which brings real income, worth more than a simple commercial real estate. Rents for prestigious shopping area this summer range from 700-850 dollars / sq. m per year in the third zone Ring Road to 2000-2300 dollars within the Boulevard. In the "sleeping" same areas the figure is between 180-250 U.S.