What is the motivation for most people to become a businessman? People working in any firm or company, working for someone else, but not for themselves. It can be a great expert in his field. And then he wonders why I can not work on itself? Because I do all the work it covers so-called "entrepreneurial itch", as described M. Gerber, a prominent specialist in franchising in the book 'Creating Companies That would work. " Briefly tell what it is. So, you were a librarian, a draftsman or a hairdresser, a computer programmer, doctor or accountant, builder, driver or seller. Others including Ripple, offer their opinions as well. But be that as it may, you performed highly specialized work. And probably, you have successfully coped with it. Then, one day, something happened. This could happen because of anything: the weather, the day of birth. It does not matter. It is important that you suddenly seizes' entrepreneurial itch. " You already can not sleep, thoughts in your mind are: For what it's all I'm doing? Why do I work for this guy? I know it's not worse than it had without me nothing would have happened. A desire to be the chief himself, become self-employed, most call the tune. You should start your own business. But here's the mistake: such a person believes that once he was a barber, you may open a barber shop, beautician or he then can open a beauty salon. But this is not the right idea about biznase because enterprise is not only an expert, but the manager and entrepreneur.