Series of touchpoints master (4/7) since the breakthrough of smartphones, tablets and apps, we live in a complex symbiosis with the Web. The seamless merging of online and offline is pending. Mixed reality is also called this. For the people out there both worlds have grown together long ago. The biggest challenge for the company is now here to develop ideas and communication strategies that so of course play with both media worlds, like the people who use them”, said Wayne Arnold, Global CEO of the communication agency Profero. The customer journey, the journey of the customers (customer journey) by our corporate world must be the navigation system in the future. Originally the term customer journey”from E-commerce. He describes up to the eventual Yes”the way of the user while surfing the Web via views and clicks.

What is like to forget this looking at: A potential customer jumps back and forth not only on the Web, but he combined the real with the virtual world. The offline-online customer Journey’, or rather, the touchpoint journey’ fishing point of all business activities must be the customers in the future. A key question, which you can reach the digitized future, is so: How can we link what we do in the Outernet, useful to the virtual world? Or vice versa: How can we get our Internet business more in real life? A keyword to do so: the effect of ROPO (research online, purchase offline), search so online, buy offline. The ROPO effect in financial services for example is a 2010 GfK study following the ROPO effect at less than 50 percent. This means that every second is brought online searching to buy offline. Too bad for all those who are found online, not quite far forward. Conversely, only 3 percent went offline search online to buy. Not so easy, you lose its customers on the Internet.

A well-designed business card is the poster child for every businessman. Business cards help business, make new contacts, to bring positive and lasting memories, and to draw attention to himself. High quality business cards are a necessary and worthwhile investment. Classical manner have the cards to the credit card-sized and consist of about six lines of text. Also the font used is an important factor for the serious and beautiful appearance of the card, but most importantly, the quality of the cardboard is definitely. Get business cards and stationery with traditional printers that still really attach importance on the quality and achieve impressive results in the pressure.

The good carton should be noble and noticeably heavier or thicker than conventional material for business cards. 240 grams per square meter of a good, heavy linen box should weigh, man clearly a difference to thin, cheap paper feel. To meet even the highest demands on the business card and you can get it good Give conscience out of hand. It is also possible that it rounds off the corners of the cards, the procedure is called also the RADIUS. A rounded corners business card has a large effect with little effort the detail stands out and is positive. But also the surface can especially designed, be to make impression. A glossy, mirror-like surface can be produced with special techniques. So have the cards even more elegant and will receive the exquisite touch of something special for a shiny visibility. A metallic effect in silver or gold makes for the coronation of the card, which cannot easily forget the business partner and you themselves always like to have on hand. Andreas Mettler

Innovex in the upper quarter of the participants and special recruitment Mannheim, June 2009 the Mannheim company Innovex, a leading provider of sales and marketing solutions in the healthcare sector, reached in this year’s contest to the customer-oriented most of service providers in Germany placing it in the top quarter of the field and a special prize. Thus succeeded Innovex, staff orientation, which is acknowledged with the award to one of the best employers of in Germany for years to demonstrate his 100% customer focus. In the nationwide competition, the Mannheim company 24th ranked and could take the special prize of the best personnel service provider in reception at the awards ceremony in Hamburg on May 28, 2009 also. The competition of Germany’s customer-oriented Este of service provider 2009 “was the fourth consecutive year evaluate the possibility, their customer orientation numerous service providers in different industries and business sizes. The largest Service companies in Germany were invited to participate, 94 companies took up the challenge. A management questionnaire answered by the company itself and a dedicated customer satisfaction survey revealed the basis for the rating of the participating companies.

Basis for the analysis is the scientific model of the University of St. Gallen, which defined the seven categories of customer orientation, competence, control, configuration, cooperation, commercialization and communication as an expression and critical to the excellence of a company in this area. For the 50 award-winning best does not service desert Germany”with security. For us this price in combination with our title defended for many years is a best employer of in Germany “an important message. He shows, that we meet our two main stakeholders, customers, and employees in same, convincing way”, Monika Beintner, Managing Director of Innovex is looking forward in Mannheim. “For us it is proven that satisfied employees lead to satisfied customers and vice versa.”