Germany

Innovex in the upper quarter of the participants and special recruitment Mannheim, June 2009 the Mannheim company Innovex, a leading provider of sales and marketing solutions in the healthcare sector, reached in this year’s contest to the customer-oriented most of service providers in Germany placing it in the top quarter of the field and a special prize. Thus succeeded Innovex, staff orientation, which is acknowledged with the award to one of the best employers of in Germany for years to demonstrate his 100% customer focus. In the nationwide competition, the Mannheim company 24th ranked and could take the special prize of the best personnel service provider in reception at the awards ceremony in Hamburg on May 28, 2009 also. The competition of Germany’s customer-oriented Este of service provider 2009 “was the fourth consecutive year evaluate the possibility, their customer orientation numerous service providers in different industries and business sizes. The largest Service companies in Germany were invited to participate, 94 companies took up the challenge. A management questionnaire answered by the company itself and a dedicated customer satisfaction survey revealed the basis for the rating of the participating companies.

Basis for the analysis is the scientific model of the University of St. Gallen, which defined the seven categories of customer orientation, competence, control, configuration, cooperation, commercialization and communication as an expression and critical to the excellence of a company in this area. For the 50 award-winning best does not service desert Germany”with security. For us this price in combination with our title defended for many years is a best employer of in Germany “an important message. He shows, that we meet our two main stakeholders, customers, and employees in same, convincing way”, Monika Beintner, Managing Director of Innovex is looking forward in Mannheim. “For us it is proven that satisfied employees lead to satisfied customers and vice versa.”

Provocative Marketing

Frankly, when I saw the plan for the upcoming 16 MIAF provocation R & I, it seemed to me a very faint and too. Well, boys will be in red shirts, with dosochki and hand out flyers 'Boycott provocateurs!'. Well, to be omnipresent and are already familiar to R & I and have learned to capitalize the word 'nigger' black guys – in swirling ochochkah and also with dosochki 'We no zombiruem', and finally, the camera, creating excitement around the entrance to the hall 3 – Generally, the top creative! I, as the initiator of this campaign, it was somehow wrong … But, I confess, I do not know our audience and, apparently, forgot where I live. All nachlalos with the fact that children with signs and peacefully shagnuvshih the subway immediately raked police and released only on parole does not protrude beyond the door mall.

On the agency to respond promptly to an inscription on a leased auto 'R & I – a professional aggressor. " Adequately, to be sure. When I slightly pripozdavshi, entered the hall, boys in T-shirts were already half-dead and did not want to protest – were cooked, it turns out in the morning. And still have her, though, say they were hired for half an hour before entering the business. The point that they not only managed to attend to City Council about the fate of advertising a good portion of visitors, but also to scare employee of the festival. She turned the rustling 'at the top', and only calmed down when she presented a piece of paper with items approved provocation.