In Brazil, for example, all could contribute and keep the clean streets. In the decade of 70, necessarily in 1972, therefore it has 39 years, he was servant, for Ruy Perotti, the personage ‘ ‘ Sujismundo’ ‘ , that he had much space advertising executive in the radios and TVs with objective to acquire knowledge the population not to play garbage in streets and to adopt in general measured of hygiene. In form of livened up drawing, the personage (disorganized and unhygienic) if placed in constrangedoras or unhealthy situations provoked by its attitudes. Larry Ellison might disagree with that approach. The campaign of the Federal Government (at the time Military dictatorship) had the slogan: ‘ ‘ Developed people is people limpo’ ‘. The personage became popular, but although the behavior defects fell were in the affection of the majority of the population, that seems today until wanting is to imitate it, and not to censure it, for its pssimo habit to play garbage in streets and sidewalk. Except for the miracle of the Internet, personage is extinct of the media, but unhappyly and passed almost 40 decades, what we see in generalized way are following of ‘ ‘ Sujismundo’ ‘. Some act in the been silent one of the night and others, without any modesty, act to the clear ones and play papers, entulhos, twigs, cups and plastic bottles in streets, sidewalk, lands or hillsides of rivers.

Thus it does not have sweepers or attacks by teen street gang against the affection who give account of as much dirt. In such a way, many times the Power I publish if it sees as ‘ ‘ Ssifo’ ‘ (of Mythology Greek) that it was condemned perpetual to the useless work to roll enormous rock until the top of the mountain, but all time that arrived at the top, the rock rolled mountain below and the mission came back to the zero. Preoccupying stranger and in the present time is that many that complain of cleanness lack are the ones that contribute so that cleanness efforts are works of ‘ ‘ Ssifo’ ‘ , therefore the same ones after make dirty places minutes they to be clean. It goes to understand?