When searching, it is usually helpful to be aware of previous successes and to include your skills that were needed in the considerations. Their personal interests or that of your staff can also a strength for your company become in the future and allow the differentiation, it will be worthwhile to determine this. Important it is that you focus not only on the superficial or obvious strengths, but also to find that are a little hidden strengths and sometimes at first glance not to recognize that. 2 step: determine the best specialty the next step is crucial on the development of standalone positioning. Here it is the identified strengths so to combine that arise from this differentiated services. Participate also other people on this directly process, where common sense as industry knowledge is more in demand. Always, it is useful to give free rein to the imagination – for example with a brainstorming – and to identify first as many distinct areas.

Admit initially also apparently meaningless specialties and select the most promising ideas until after the brainstorming. It is also your personal interests and what you enjoy, should be in the review of these ideas. Because it is not only to business success, but also to experience joy and fulfillment through the own activity. You should perform the following five steps for each of the possible special areas identified by you, during the process you will realize which one is the right area for you. 3 step: find the right target group to now find out what sort of people might need the special area identified by you. There is your solution a sufficiently large and willing Target group? How well do you know the needs of this target group and how can you learn more? Can you reach the target group regional well? What development will take this target group in the future, how will change as the needs of your potential target group in the future? If you have found your specialty audience a promising, so you can continue your considerations and four follow the step.

4 step: Solve the biggest problem of the target group is still probably not independent and distinctive will be your specialty to your target audience. The next question you should answer now, is: what is the biggest problem that has your target group in terms of your specialty? How could you solve this problem? What offer will you do? Because only with this offer are really attractive and begin to attract your target audience. Example: you operate a creche, accepted as a desired target group you have lone parents, working parents identified. The biggest problem of these parents is probably that they sometimes fail can pick up their children as professional reasons usual hoard concluded. If you can offer a good solution – such as flexible or particularly long service times – with the nursery for this purpose, they become the outstanding offer for your specific target group. And you differentiate yourself: from a nursery the hoard for working parents is like many others. It is important that you necessarily find the conversation with your future target group and find out what your target audience just would like to have and how she will honor this. For more specific information, check out Scott Mead. Conduct this dialogue, you will receive many new insights! Now you can develop your future services including all necessary modules. Expected to notice here, that you currently not all services can offer, that there are still bottlenecks that you need to eliminate.