Also, Bravo (2002: p. ix) adds to guide, lead, communicate, manage, make decisions, negotiate and resolve conflicts are verbs that name actions of prime importance in every leadership role of any public or private. These actions require the mastery of skills inherent in them. As says Burt (2003), managers rather than develop a career in one company, they tend to rise when moving from one to another, instead of climbing stairs in a single company. In summary, management skills are essential skills that the manager should develop according to the times of globalization that is living, new forms of organization, production, labor, business, new technology and humanism.
(Bravo, 2002: p. ix) In addition to the above, technological innovation requires new ways of working and new skills, modernity reiterates the use of digital technology to ride the wave to reach its permanence in time . Therefore converge on the blog two important terms in the business world led to the audiovisual media, and management skills digital television, because the word sounded in digital television is a term that will revolutionize the modern concept of television. Following in this area, Zettl (2000) stated that there are many benefits gained when moving from an analog signal to digital, because the quality of picture and sound, compatibility and flexibility with computer systems, transport signal compression and even the format “digital TV pictures and sounds produce superior quality that can work with multiple generations of the same tape, show virtually no deterioration of picture or sound. It provides great flexibility to manipulate and create images and allows data compression to achieve an efficient transport and storage. ” Best of all, the digital signal may be forwarded directly to a computer without scanning it, this support enables the construction of special effects and computer generated images and of course with the help of Internet, we have digital satellite television online.