Archive for December, 2015

Brand distinctiveness: a combination of weight indices, indicating differentiation / uniqueness and superiority of the brand. Quality Brand: Assessing the brand in general and its variations in overall image quality of the goods or services. Value of the brand: a combination of weight indices, indicating the extent to which brand offers customers something for which they pay, often known as "Value, expressed by price." Brand Personality: The degree to which brand image coincides with what the buyer is or wants to be. The potential of the brand: consumers' willingness to pay more for originality and try this brand new, previously unidentified products or varieties of the previous ones. Competitive Sustainability: the extent to which the consumer remains true to the brand during a hostile or competitive pressure. The dynamics of brand: the extent to which consumers prefer to purchase and use the brand and new versions of its product lines. (Note: P. K.

Clancy and Krieg argued that this factor is not used in calculating the value of brand equity as well as overlaps with a market share. But he used to weigh the importance of each of the other factors. Meet with the following explanation, which they propose to calculate value of brand equity.). To measure the equity of your brand, according to these marketers, you should develop a profile of Internet based, personal, or mail options, which will be from 3 to 5 questions on each factor. You ask respondents your brand on the issues analyzed by comparing it with the brands of your competitors. Clancy and Krieg explains that when you get the results of your survey, capital value of your brand and your brand competitors can be calculated as follows: "Each component and each factor is evaluated based on their contribution to the overall dynamics of the brand and the vector of preference, which allows us to obtain, through a single techniques, an overall assessment of brand equity for each brand analyzed. In other words, each brand can be defined as a single number – the value of brand equity. These values, in theory, ranging from zero to infinity,

If you want to enjoy the fruits of paradise vacation in Croatia, while visiting many clubs and discotheques, you should not plan their departure overseas in May or September, because in this period of time, many night clubs do not work. In the largest cities of Croatia are various night discos, clubs and bars. Capital of Croatia can be called the center of youth culture, the city which houses many discos and night clubs, because at its Territory has a large number of youth and students, who always appreciate the night hangouts in an excellent club. The most famous and best club in Zagreb today is Aquarius, which attracts attention for its live music, as well as a variety of fashionable DJs. In Rovinj is the biggest disco in the whole territory of Croatia, Dubrovnik is located in the catacombs of the fort Revelin Disco Club Orsetta. If you tend to Latin rhythm and love of pop music worth visiting Latin Club Fuego. In Korcula in the vast natural paradise is Gandi Disco-Pub, which is located just outside the city walls.

In winter, in Opatija, all clubs are closed, so if you want to be driven by popular rhythms of the music the 70’s, then you should visit a summer club Camelia, Grand Hotel Adriatic. Pag is famous for the best club of Croatia – Aquarius, here are incendiary parties, which will leave an unforgettable emotions. In is a cafe-bar called Teuta Club, afternoon refreshments and a drink, and at sunset you can get a burst of energy on the dance floor in the same building. Atalier 1 is a multimedia center, which is located in Porec, needed. Do not pass by such a club as the Gotham, but a great dance floor and good music, here you can visit the cinema or cafe, and on summer days at the club, with theme nights. If you are a fan of nightlife, then Croatia necessarily have to your liking.

Our desire is also often caused by jealousy, which in a capitalist society is presented as a natural feeling. It must be said in general – not just a desire to buy something, but also a desire to take a stand question, more profitable for you to view (often dictated by purely psychological motives or attachment to komu-to/chemu-to). Able to recognize and control their desire to remain independent, including including internally (from 'Passion' and 'corruption' as antonyms of discipline). Finally, the third skill that determines the degree of personal sovereignty is the ability to believe. All the above is known to some extent, each smart person, but many, unfortunately, forget that little form an objective view of the world, and we need more and save it, not giving further 'point' impact on specific attitudes. And here is more than helps the faith, but faith is not unfounded, based on hunches and intuition unreliable, and not the feeling that it would be appropriate to call the hope and belief rational, sensible, seeing. Such a belief is an indication of Independence from someone else, ie from any external and derived from her inner strength. Accordingly, it is based not on authority or the majority opinion, but on their own mental and sensory experience, to own opinions and observations. In the words of Erich Fromm ('The Art of love', 'Man for Himself'), good faith – is the certainty and stability inherent in our beliefs (not to be confused with the inability to changes), and it is based on the power of thought, that is, the individual's ability to think.

– There shall be no Do your Polish supporters, especially those that are more or less know the story, questions about the name of your group? – Polish journalists have too often we are asked about this, and we always explain that in our case Haidamaks – is sign of revolt against social injustice on a global scale. According to Ukrainian-Polish relations, our peoples have a long history of coexistence in which each vied for her. Now the relations stabilized and the Poles are very positively disposed towards the Ukrainian. – Do you regularly communicate with Emir Kusturica – went to visit him, played with his band at Balkanfest. – I talk with Nelly, singer of No Smoking Orchestra, and with the Emir, too sign, but I try once again not to bother.

He is very busy, not that tired, just did a lot, but for all you have to pay a price. With Nellie, we met in Kiev, he took our wheels, and then said that the whole winter listening to them in the car. Subsequently invited ‘Gaidamakov’ in Kustendorf. – The famous wooden town in the mountains? – Yes, where Amir lives with his family. And in Kustendorf not sell any whiskey, no Coke, no phantom – what they drink in a capitalist world, there is prohibited. ‘Energize a native Chernobyl’ – In general, the Poles album has a song ‘Until Ternopil. I know that most of the tracks ‘Gaidamakov’ – your words, and this, too? – No, this is a traditional folk song. Her heard on any wedding in the Ternopil region our accordionist Ivan Laziness and brought us a record in the recorder. – Last year you took video of Chernobyl. It is true that you are born there? – True. My family moved to Kiev before disaster, but I went there every summer. Now I happen more often. – Not scared? – Why be afraid? High radiation directly next to the block in Pripyat Whenever I come back, there is a certain euphoria associated with the fact that this indeed, my homeland. I feel there is more organic – no radio, no process noise. Yes, and there are almost no people. For one day at Chernobyl can rest and recharge for two to three months in advance. –

You were there at the time of the accident? – No, I was served in the army in Russia. By the way, before the appeal was thinking that I would become an artist, because since childhood I liked it. And the Army found that the whole part I’m one draw, and almost 24 hours a day, I had to cry issue, then something else. And when I got home, I realized that drawing was over forever (laughs – aut.) After you picked up a guitar and started singing. – You have a classical education – safely learn to opera singer, you have made in a rock band. Academic knowledge help? – Of course, as in a conservatory put voice is important. – You’ve been on tour, but as far as I know, son. What do you want to teach? – That he was first cultured man. Ukraine lacks such – really well-educated, cultural, development. Therefore, teach your children. Make sure that they spoke in Ukrainian, but they knew not only Russian, and even English, Polish and desirable German. In the words of one of our countrymen living abroad: ‘Be proud of Cossack glory? Here and be the Cossacks! “.

The levels are: AAA, AA A BBB BB than others, but they are very ill Overall: A Bank or Big Box usually has a rating of AA A Bank or medium, a rating of A On March 3, 2008, Fitch has maintained the rating of the City of Barcelona in AA + rating agencies gave these ratings or were given other names, more sophisticated, but in the end, say the same thing: They called: Investment Grade MBS representing mortgage prime, that is those of least risk (be the AAA, AA and A) Mezzanine, the intermediate (I guess maybe the BBB and BB) Equity to poor, high risk, ie the subprime, that in this racket , are the protagonists Investment Banks placed easily the best (investment grade) to conservative investors, and low interest rates. Other fund managers, venture capital companies, etc, more aggressive. sought, at all costs, higher returns, among other reasons because these lords charge the year-end bonus depending on the profitability. Problem: How to sell MBS of bad managers latter without being noticed too that are incurring excessive risks? 6th Comment: The plot thickens and, of course, the Savings Bank of San Quirze continue making statements Expansion happy and content, discussing the proper functioning of the economy and social work they are doing. Some investment banks were able, from a re-rating agencies (a re-rating, a word that does not exist, but it serves to understand) The re-rating is an invention to raise the rating of bad MBS, which consists of: i. .

Each girl will feel more confident, decked herself with her such a thing. Now on sale Jewellery shops found in large numbers, different styles and colors, and quality is also different. From inexpensive to expensive Italian Chinese. Previously, jewelry underestimated because of its poor quality, and sought acquire, as a rule, jewelry made of precious metals and stones. Now everything is different. Costume jewelry offer a variety of famous and lesser-known producers using new technologies to produce it.

Thus, jewelry is becoming more durable. She is also good for those who follow fashion and often alter decorations, usually for teenagers who are usually indifferent quality. Jewellery – an excellent choice for parties, cocktail parties, weddings, romantic dinners. It attracts customers in the first of its availability. Although the price ranges vary significantly jewelry. Amaro – French brand, which produces handmade jewelry work of semi-precious stones, made in oriental style. The Czech brand Jablonex occupy a specific niche in the Russian market and commands respect of our compatriots.

At an average price, jewelry has high quality, and it remains unchanged for a long time. There is hardly a girl who had never heard of the company . These crystals are used primarily for inlay. Recently fashionable to decorate their mobile phones. A special place among the ornaments takes pearls, it is natural and artificial. To create an unreal pearls lately a proliferation of various technologies. From its manufacturing of plastics, to artificial cultivation. Cheap natural pearls – is almost as rare as the economy hotel of Moscow. Pearl of the need for almost 10 years before it reaches the diameter of a centimeter. It is marine and river, with a smooth surface and irregular, large and small, shiny and dull. Of these qualities emerging price pearls. What makes it more exciting and the look, the more valuable the pearl. In this case, sea pearls are several times more expensive than a river. Large pearls are very rare, as the cheap hotels in Moscow. Because their cost is very high. In the Russian capital, many jewelry stores. But as a rule, a pearl necklace, even for a thousand dollars is made of artificial grown material. On the black pearl legends speak of its healing and magical properties. A pearl water even call alive. Pearl charms, attracts and cast a spell. He is mystical and very beautiful. Jewelers are very fond of using it to manufacture jewelry. Because it blends well with any precious metals and stones. He occupies a rightful place as a producer and a sophisticated society ladies.

This rule has not always led me out of difficult situations, as you begin to intelligently plan and control finances. Give up the idea of spending money from reserves. Instead, earn more money emergencies. (The money is usually faster to make than to get out of the old secret places. Never take money in the debt to pay bills.

It is much safer to simply make money.) Put the money somewhere where to get them quickly is not possible. After all, if they are at hand, there is often climb up and think that necessarily will report later, but then never comes. Financial planning and control of – the work of one man and is often contrary to the requirements of the group. Should always be one person who gives his final word.

Treasurer exists in the organization not to buy their popularity at the expense of funds, and to implement good financial planning. (Volume 3 str.476-477) If you follow these uncomplicated rules, the creditworthiness of the organization will be very high. Especially in a crisis, when Many companies reduced income, and they are already accustomed to negligent attitude to money. Accountants need to rigidly constructed that they understood that their task is not only to “shift notes”, but also correctly manage finances. After all, if good works as an accountant, a manager can easily run the company. Especially now, in times of crisis, the organization must establish strict financial controls, and start saving in reserves. Hubbard gives a stable given that the organization will spend exactly the money she earns, so the manager must always and show the form of spending money that he would defer to the reserves and say, that they have already spent, and only in this case, the organization will start to work and make more money.

Any car owner on the threshold of the hot season in a certain way is preparing his car. Some change winter tires for the summer, someone brings sparkle body, someone enough to wipe the glass and clean the interior. The basic rule of preparing a car for summer – clean, not only outside but inside. Knowledge of the specific summer and winter tires these days, probably no one will be surprised. If you have a car is not '' and studded tires, then it should necessarily be changed, otherwise the dry summer pavement you potreyaete all spikes. State of the brake system is the main thing to pay attention. Any uncharacteristic for them to sound – a direct allusion to that should make a diagnosis.

Now the main thing – the engine of your car. Considerable in temperature in winter lead to the fact that rubber and plastic engine components wear out quickly, because of what is observed leakage of fluids engineering. In the future, do not waste money on expensive repairs, see if the motor drips, and if you find them, then immediately look for the cause. Should wash the motor, but be sure to keep because of year of your car. Experts believe that washing engines of old cars is undesirable because of old wiring and oxidized contacts. More than enough to make dry cleaning, electrical sensors and covers timer. When preparing your car for the summer season be sure to make check nodes suspension. Due to travel over snow and puddles, as well as changes in temperature anthers chassis out of order, and hardpoints, losing grease, fast break.

In recent years, Russia has made great strides car rental services. Improving the conditions under which klientpriobretaet right to rent a car and truck fleet improves. When etomosnovnoy emphasis companies make the purchase of foreign cars in Europe iamerikanskogo production. And this is natural – if quite comparable tsenahmashiny domestic production only lose much by foreigners in longevity, and comfort, and fuel consumption. That is prineznachitelnom upping investments kompaniyapriobretaet machines able to live three to four times longer . Purchase of cars, the company offers its klientamarenduemye cars for lease. And the Russians prefer foreign cars to domestic and leasing in Basically, it is on foreign cars. In many cases, it is very convenient: to rent a brand new car, and a year later gradually pay money for it, and call polyubivshiysyaavtomobil their property. Although there are moments when the lease takes outputting not only "foreigners", but also domestic cars.

And if they offer it for free, means something to them, it is elementary, but here people understand it does not want. There are many options for how they will try to get your money. They may try to buy Rights that promises something for free. Man walks down the street, and now a message on behalf of the operator – please send sms to a certain number and get five dollars for free! Man sends, and lo and behold, he comes to five dollars. Particularly zealous can send sms to a few more times – for five dollars is easy.

Another thing that the message itself is worth twenty dollars, but five come. And the police say you can not – you are not fooled, the money is actually come, and what you have paid several times more a consequence of negligence, and only yours and no one to blame for this is impossible. Can call the operator of some support services over the fact that there was a malfunction of equipment and Your number missing from the database and message on a number of leads everything in order (as a variant of the operating company for you design an exclusive rate plan and you have to go to it by sending a message). Unfortunately, there is always someone who would believe, even heard about it once – and in fact have the most to try. Just like scam people head sublevels so that a person is something someone has won.