It is known that Internet has a great impact on the enlargement of markets, the medium has become more important that companies give to know since it is there, where the marketing takes place. The dynamics of markets has given way to different virtual dynamics through the years. Initially he spoke of Marketing 1.0, whose main characteristic was the concentration on the product, with a one-way communication made in traditional media. We currently know and talk about Marketing 2.0, where the central axis is the consumer and highlights the constant interaction, through new media media and technology. Now there is talk of Marketing 3.0, which have various opinions and points of view, but where remains as what you think the consumer key element, and a moral value is added. So, what you want to search for, is offer products based on values.
However, there are professionals in the marketing refers to Marketing 3.0 as an element of the so-called WEB Semantics, is an extended web of longer range and greater significance. A website developed with types of language that will find answers with greater effectiveness, thanks to like this organized information within it. We would talk then of interactivity and mobility as key factors to let companies know that you course taken in the development of their activities. This definition related to the advances that tend to one ever-increasing and more efficient incorporation of the Web in daily life. It is not rare to hear such related concepts as permanent WEB or WEB 3D.
If we see these concepts, we can conclude (at least regarding this definition) posed by the Semantic Web an ability to connect and interpret one larger volume of data, which would mean a step forward in the field of knowledge, and the possibility even of the Web to assist the evolution of human knowledge. A development of Marketing in such circumstances would without a doubt, truly effective strategies. Of course this semantic Web is not yet a fact. Then returning to our initial definition, we can say that this type of Marketing seeks to reach different consumers with clear information and real interest, information whose value added is not only the integration of new technological means, but the possibility of obtaining something really satisfactory. Make a consumer feel satisfied is no easy task, so it wants to appeal to the values as a strategic axis in the development of business. Proposals arising must cover several aspects, including the emotions of the consumer. Although for many marketing 3.0 should not develop such an approach, it cannot be denied that today you people lean by products and services that make the planet a better place, there is a demand requiring signatures and marks a social commitment.
Over time has been dropping, although still gives me to win each month. do you know how much people say No to that site? 86 of every 100. Do you know how many of say No to the product that it sells the site? 99 of every 100. I suffer? No do I need motivation to be able to I get up and do the job the next day after so much rejection? No. did realized Me? Neither.
How to can we capitalize on our company this resource? As first step must learn that though it may be costly to us our brand should be in every corner of our company, from a front painted with the colors chosen where to highlight our logo in the best way possible even in small places, a pen, a holder, absolutely everything you must say who we are. Others is, in this case, the importance of the business stationery that from the moment we get an identity will be integrated into our daily resources. But everything must not only speak of us, but you must also do so appropriately, the brand has to be respected rigorously maintaining its proportions and without altering the original colors although it is used in various media. Another resource to consider can called it associativity and it consists of the union of two or more companies to mutually strengthen their identity and its image before the public, using each other positive features to reinforce their own. In this case we can bring to mind the union between the already named Arcor and Coca Cola which gave rise to Fanta cream, without a doubt a great business link that benefits both companies. In the case of SMEs we emulate this tactic pursuing temporary or permanent partnerships with related companies. So the union is successful and mutually beneficial should give special importance to the choice of the company since it must have similar characteristics to ours, for example by sharing the same levels of productivity or target audiences, you can also choose complement one product with the other as in the case of a local clothing with a shoe store. The choice of this resource will require the implementation of new applications of mark in which both parties are present in an egalitarian way, a design showing the successful union.