Proactive behavior vs. reactive behaviour two people working in a same work environment, with identical responsibilities and under the same circumstances can perform their work in very different ways. One question the usual way of working if you don’t get the desired results, constantly undertakes new actions and generates constructive changes in your environment. The other is satisfied with their current situation and does nothing to change what does not work. The first person is behaving in a proactive manner, the second, does so reactively. In a rapidly changing the current working context individual behaviour plays a decisive role in professional success.
Sit back and wait for others to do that things happen is the typical behavior of reactive people. These people tend to behave like an ostrich burying its head under the ground or as a fireman waiting for that fire is declared to combat it. On the other hand, the proactive person rises every morning ready to make things happen, to create opportunities and to find new solutions. The importance of the behavior proactive as indicated by all these studies seems to be that proactive behavior is an important determinant to compete and survive in an environment as competitive as the current and changing. Companies are looking for flexible people who adapt to the unexpected and who know how to manage uncertainty. Entrepreneurs and small businesses are more likely to successfully manage their businesses if they are proactive. People who are not satisfied with their work or their current working environment have a responsibility to generate new actions to change your situation and get the results that wish.
We are responsible for managing our own careers, we can not sit around waiting for someone to come to rescue us or offer us the great work of our lives. It is not operating to stay anchored in the complaint anti-establishment if what we want is to change our current situation. Faced with the loss of employment, there are people who fall into depression, on the other hand, others leverage this juncture to set up an own business and succeed. Do not be fooled by attributing the responsibility of our problems only to external agents or the pressure of the medium. We have the responsibility of choosing our own responses to what happens to us and direct the action in an intelligent way. To succeed in the current job market is must become an active agent of change, have initiative and learn to cope with uncertainty. The proactive person doesn’t wait for others to make decisions for her, acts with determination anticipating problems, low operating terrain and constantly creates new opportunities. Finally, must be borne in mind that the proactive behaviour is results-oriented. Be proactive not only consists in proposing ideas or make cognitive restructuring to perceive reality in another way. Think change is fine, but it is not enough; you have to be able to transform ideas into action for results.
It is known that Internet has a great impact on the enlargement of markets, the medium has become more important that companies give to know since it is there, where the marketing takes place. The dynamics of markets has given way to different virtual dynamics through the years. Initially he spoke of Marketing 1.0, whose main characteristic was the concentration on the product, with a one-way communication made in traditional media. We currently know and talk about Marketing 2.0, where the central axis is the consumer and highlights the constant interaction, through new media media and technology. Now there is talk of Marketing 3.0, which have various opinions and points of view, but where remains as what you think the consumer key element, and a moral value is added. So, what you want to search for, is offer products based on values.
Over time has been dropping, although still gives me to win each month. do you know how much people say No to that site? 86 of every 100. Do you know how many of say No to the product that it sells the site? 99 of every 100. I suffer? No do I need motivation to be able to I get up and do the job the next day after so much rejection? No. did realized Me? Neither.
How to can we capitalize on our company this resource? As first step must learn that though it may be costly to us our brand should be in every corner of our company, from a front painted with the colors chosen where to highlight our logo in the best way possible even in small places, a pen, a holder, absolutely everything you must say who we are. Others is, in this case, the importance of the business stationery that from the moment we get an identity will be integrated into our daily resources. But everything must not only speak of us, but you must also do so appropriately, the brand has to be respected rigorously maintaining its proportions and without altering the original colors although it is used in various media. Another resource to consider can called it associativity and it consists of the union of two or more companies to mutually strengthen their identity and its image before the public, using each other positive features to reinforce their own. In this case we can bring to mind the union between the already named Arcor and Coca Cola which gave rise to Fanta cream, without a doubt a great business link that benefits both companies. In the case of SMEs we emulate this tactic pursuing temporary or permanent partnerships with related companies. So the union is successful and mutually beneficial should give special importance to the choice of the company since it must have similar characteristics to ours, for example by sharing the same levels of productivity or target audiences, you can also choose complement one product with the other as in the case of a local clothing with a shoe store. The choice of this resource will require the implementation of new applications of mark in which both parties are present in an egalitarian way, a design showing the successful union.